Worth The Dough!

Rocky's Pizza, Worth The Dough! is on a sign right outside the business on 11E in Jonesborough. The advertisement selling the pizza is also on their little paper brochure and menu that you can take home as well. The slogan is a catchy phrase, and I do eat pizza from there. It reminds me a lot of Gregg's Pizza in Johnson City which is nearly as old an establishment at I am in years, and speaks for itself in a highly competitive restaurant and food chain market that exists everywhere you go these days. Rocky's Pizza is delicious and the telling use of this language would not sell me the pizza if it weren't great, and so the almost "subtitle" underneath Rocky's Pizza on their outdoor sign and brochure is a kind of subliminal draw for me because I know it's good anyway. That little "mental sticky note" "worth the dough" encourages me to stop there when I am ready for some pizza pie. It also kind of reminds me of the hypnotic play in a cartoon that I once saw where the family dog was outside trying to hypnotize his master right outside the window of the house; he kept chanting, "put the cat out......put the cat out....." I guess that dog wanted to eat that cat! He was trying to put that thought in his master's mind, and so, the play on subliminal imagery in mentally massaging you to manipulate you in a certain direction. Here we go again, and so many businesses advertise this way, as we all know.